![]() The next design was in honor of the Oscars… ![]() The overwhelmingly positive feedback inspired a Valetine’s GIF a few months later…ĬI’s designer uses Camtasia to create these, but there are a number of other platforms that can be used to design GIFs. How often do you get love letters in response to email campaigns>? The first experiment was in a holiday greeting: Their very talented in-house designer comes up with incredibly fun and playful animations that we add into their Pardot email campaigns. One of Sercante’s clients, Cirrus Insight, brings their A-game when it comes to GIFs. How Cirrus Insight Uses GIFs to Surprise & Delight But rather than wax on about do’s and don’ts… let’s take a look at an example. ![]() There’s definitely a right and a wrong way to leverage GIFs in emails. So what animations could you add to get readers to do a double take and engage with your message?
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